It’s Not Just 9-5
Whilst your company maybe Monday to Friday 9-5 your Twitter audience isn’t.
Twitter is 24/7 across the globe and if you are trying to build up a following to increase revenue then you need to be broadcasting for one of a better term outside your core hours because I am certain your competition if they aren’t already then they will be soon.
This doesn’t mean that you need to be sitting in front of computer round the clock. It means having a presence on Twitter, monitoring keywords, sending out information and engaging with people. There are a number of ways you can do this such as automate you posts and split the time on Twitter between staf members.
You get out of Twitter like most things in life what you put in and by spending a small amount if time in the correct way the rewards of this 140 character social media website will come.
Very interesting blog, to be honest a good read.Hope to see it further when i have more time.